Moore’s emphasis on innovation, safety and simplicity drove the development of rental friendly products and made an impact on the overall equipment rental industry.
He helped many independent rental businesses explore new opportunities with their rental fleet by focusing on products that could easily be made available. To further assist these rental companies, Moore also introduced a financing program in which Snorkel guaranteed all loans they provided to customers.
Under his leadership, Snorkel grew to become a Fortune 500 company. He expanded the company internationally, first entering into a license agreement with a fire pump company in Japan to manufacture the Squrt® brand of products to fill demand. This opened the door to an even wider international market, and Moore developed business relationships around the world.
A longtime supporter of ARA, Moore has participated in many meetings and events and exhibited at The Rental Show. He also believes in giving back and sharing his knowledge and experience with others in the industry. Although he retired in 1991, Moore is still active within Snorkel and remains on the board of directors.
Spencer Etzel is recognized for advocating the critical importance of research and education in the party and event segment of the rental industry. He has dedicated his knowledge and passion for more than 40 years to associations and committees in an effort to understand and promote safe tenting practices and mitigate the need for externally imposed regulations that may be unfavorable for the industry.
Etzel’s quest to create safer and faster tent installation procedures has had a lasting impact on the materials and processes used today. He has many credits to his name, including being the first to design an all-vinyl fabric tent with welded seams, webbing and load plates; inventing the now-ubiquitous “quick pin” used in installations; importing the first European fabric structure; laying the groundwork for the first scientific and professional studies in the industry on the holding power of tent stakes; and designing the first slide-track top system for Western-style frame tents. All of his designs and innovations have improved installation and created safer efficiencies for party and event rental businesses.